In today's data-driven world, companies are increasingly turning to behavioral data to extract valuable knowledge. This reservoir of information provides a invaluable opportunity to improve operations and ultimately drive growth. By examining behavioral data, marketers can identify key behaviors that expose customer needs. This insight can then be

User insights are the cornerstone of successful product development. To truly understand user needs and expectations, effective interviews are essential. During these conversations, we aim to discover valuable information that can guide our approaches. A well-structured interview process allows us to probe into user behaviors, drivers, and obstacl